Ad Age's TV Pivot
Tuesday
, 
May
 12 - 13
, 
2020
11:30am
 - 
2:30pm
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Ad Age’s TV Pivot: The way forward

Tuesday, May 12 - Wednesday, May 13, 2020

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Ad Age TV Pivots

June
 
03
, 
2019
 | 
6:00pm
 - 
8:00pm
New York, NY

How TV is navigating the new normal

The pandemic’s lockdowns and bans on large gatherings have upended the TV industry. Productions are paused, brands are recalibrating their advertising plans and the springtime ritual of the upfronts has been thrown into disarray—with presentations cancelled, postponed or converted into virtual events.


So how are networks reaching media buyers and marketers at this time? And what will the disruptions by COVID-19 mean for broadcast seasons and the decades-old practice of selling primetime inventory ahead of fall?


Join Ad Age on May 12 and 13 to hear how TV executives are rethinking their offerings and how they believe the pandemic will impact the industry in the long term. The two-day virtual program features one-on-one interviews with top sales leaders across broadcast, cable and digital, plus roundtable discussions with brand marketers and agency execs.

 

Tuesday, May 12 - Wednesday, May 13

Live streamed from 11:00 a.m. EDT - 2:00 p.m. EDT from your laptop, phone or other connected device

Speakers

Philipp Schaffer

Senior Commercial Director

Pop-Tarts

Angela Zepeda

Chief Marketing Officer

Hyundai Motor America

Jeanine Poggi

Senior Editor

Ad Age

Speakers

Dani Benowitz

President, U.S., Magna Global

Andrea Brimmer

Chief Marketing and PR Officer, Ally Financial

David Campanelli

Executive VP and Chief Investment Officer, Horizon Media

Brad Feinberg

VP of Media and Consumer Engagement for North America, Molson Coors Beverage Company

Marianne Gambelli

President of Advertising Sales, Fox Corporation

Joe Hogan

Executive VP of Sales and Marketing, WarnerMedia

Kim Kelleher

President of Commercial Revenue and Partnerships, AMC Networks

Steve Mandala

President of Advertising Sales and Marketing, Univision Communications

Mark Marshall

President of Advertising Sales and Partnerships, NBCUniversal

Laura Molen

President of Advertising Sales and Partnerships, NBCUniversal

Peter Olsen

President of Ad Sales, A+E Networks

Jo Ann Ross

President and Chief Advertising Revenue Officer, ViacomCBS

Jon Steinlauf

Chief U.S. Advertising Sales Officer, Discovery

Catherine Sullivan

Chief Investment Officer for North America, Omnicom Media Group

Rob Tuck

Executive VP of National Sales, The CW

Matt VanDyke

Director, U.S. Marketing, Ford Motor Company

Jeanine Poggi

Senior Editor,

Ad Age

Agenda

Tuesday, May 12

11:00 a.m.

Welcome remarks

Jeanine Poggi, Senior Editor, Ad Age

11:05 a.m.

Industry interviews

Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS


Peter Olsen, President of Ad Sales, A+E Networks

11:40 a.m.

In the Hot Seat with Roku

Sponsor session

Alison Levin, VP of Ad Sales and Strategy, Roku


Josh Golden, President and Publisher, Ad Age

11:50 a.m. 

Marketers roundtable

Andrea Brimmer, Chief Marketing and PR Officer, Ally Financial

 

Brad Feinberg, VP of Media and Consumer Engagement for North America, Molson Coors Beverage Company

 

Matt VanDyke, Director, U.S. Marketing, Ford Motor Company

 

Moderator: Jeanine Poggi, Senior Editor, Ad Age

12:15 p.m.

Custom video brought to you by WGN America


12:20 p.m.

Break

1:00

Industry interviews

Marianne Gambelli, President of Sales, Fox


Jon Steinlauf, Chief U.S. Advertising Sales Officer, Discovery


Joe Hogan, Executive VP of Sales and Marketing, WarnerMedia

2:00 p.m.

Programming ends


Wednesday, May 13

11:00 a.m.

Welcome remarks

Jeanine Poggi, Senior Editor, Ad Age

11:05 a.m.

Industry interviews

Laura Molen, President of Advertising Sales and Partnerships, NBCUniversal


Mark Marshall, President of Advertising Sales and Partnerships, NBCUniversal


11:30 a.m.

In the Hot Seat with ViacomCBS

Sponsor session

David Lawenda, Executive VP of Digital Sales and Sales Strategy, ViacomCBS


Josh Golden, President and Publisher, Ad Age


11:40 a.m.

Industry interviews

Kim Kelleher, President of Commercial Revenue and Partnerships, AMC Networks

12:00 p.m.

Break

1:00 p.m.

Industry interviews

Rob Tuck, Executive VP of National Sales, The CW


Steve Mandala, President of Advertising Sales and Marketing, Univision Communications

1:35 p.m.

Agency roundtable

Dani Benowitz, President, U.S., Magna Global


David Campanelli, Executive VP and Chief Investment Officer, Horizon Media 


Catherine Sullivan, Chief Investment Officer for North America, Omnicom Media Group


Moderator: Jeanine Poggi, Senior Editor, Ad Age

2:00 p.m.

In the Hot Seat with Facebook

Sponsor session

Erik Geisler, Director of North American Agency Partnerships, Facebook


Josh Golden, President and Publisher, Ad Age

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Supporting sponsors

For more information, please email aaevents@adage.com.

 

To inquire about available sponsorship opportunities, email aasales@adage.com.

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