The pandemic’s lockdowns and bans on large gatherings have upended the TV industry. Productions are paused, brands are recalibrating their advertising plans and the springtime ritual of the upfronts has been thrown into disarray—with presentations cancelled, postponed or converted into virtual events.
So how are networks reaching media buyers and marketers at this time? And what will the disruptions by COVID-19 mean for broadcast seasons and the decades-old practice of selling primetime inventory ahead of fall?
Join Ad Age on May 12 and 13 to hear how TV executives are rethinking their offerings and how they believe the pandemic will impact the industry in the long term. The two-day virtual program features one-on-one interviews with top sales leaders across broadcast, cable and digital, plus roundtable discussions with brand marketers and agency execs.
Tuesday, May 12 - Wednesday, May 13
Live streamed from 11:00 a.m. EDT - 2:00 p.m. EDT from your laptop, phone or other connected device